α (‘Alpha’) cameras by Sony are packed with easy-to-use features to help you shoot the highest-quality still photos and HD videos. α cameras with Translucent Mirror Technology and α DSLR cameras showcase unique imaging innovation that opens up new artistic possibilities with your α collection of interchangeable lenses. If you’re stepping up from your point-and-shoot compact or a demanding professional, every α camera by Sony brings your personal creative vision to life.
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